Las Vegas, Nevada, January 6, 2011—NXP Semiconductors N.V. (Nasdaq: NXPI) and LUXIM today announced a program designed to ensure local public works administrations receive genuine products for use in street lighting. LUXIM, the leading supplier of Light Emitting Plasma™ (LEP) lamps, is joining forces with NXP, a leader in security IC solutions, to help assure component authentication throughout the entire supply chain, so that governments choosing LEP street lights can be confident in the quality, energy efficiency and lifespan of their installations.
“In our view, LEP is the best possible source for high-illuminance applications, including street lighting. Our tic-tac-sized plasma light source enables electricity cost savings of approximately $145 per fixture per year, exceptional color quality and 50,000-hour life,” said Randy Reid, vice president of marketing, LUXIM. “By introducing the authentication chip from NXP, we’re helping our partners protect their customers’ investment in LEP street lighting – to ensure that everyone benefits from the brilliant white light, energy savings and long life of LUXIM products.”
LEP lighting is an energy-efficient and environmentally clean lighting technology that saves over 50 percent in energy costs compared to traditional lighting. In addition, it offers three times the lifespan of most conventional lighting fixtures, shining a full spectrum brilliant white light that mimics the sun. To achieve best performance, LUXIM uses deep domain expertise developing sophisticated IP. The NXP au10tic security IC solution is used to prevent lower quality counterfeit components from entering into the supply chain, and ultimately protect local government agencies investment.
The au10tic™ A7001 security IC is based on NXP SmartMX™ technology widely used for securing ID cards, passports and banking smart cards among many other high-security applications. It uses state-of-the-art Public Key Infrastructure (PKI) algorithms for safer key management schemes were the secret key never leave the au10tic™ security IC and is not part of the host software The au10tic™ A7001 security IC has built-in hardware tamper resistance to protect the secret key from physical attacks.
“As a pioneer in Light Emitting Plasma technology, LUXIM is taking strong measures to protect its brand from possible counterfeiting and tampering. The NXP aut10tic security IC solution is a critical technology for helping to protect street lights – and the broader energy SmartGrid as a whole,” said Sami Nassar, global director of product marketing and business development, NXP Semiconductors.
The technology will be showcased in the NXP suite at the Wynn Hotel and Casino in Las Vegas during International CES 2011, to demonstrate how authentication technology will be used to verify original street light components.
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About LUXIM
LUXIM is the world leader in Light Emitting Plasma technology. These products are used in applications as varied as street and area lighting, projection display, medical instrument, and entertainment lighting. In each application the technology has brought dramatic improvements in efficiency, life, and color quality. LUXIM is now bringing the benefits of Light Emitting Plasma technology to the general lighting market with the goal of playing a meaningful role in reducing the planet's energy consumption and abating climate change.
About NXP Semiconductors
NXP Semiconductors N.V. (Nasdaq: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. Headquartered in Europe, the company has approximately 28,000 employees working in more than 25 countries and posted revenue of US$ 3.8 billion in 2009. For more information, visit www.nxp.com.
